Google Ads, Google Shopping, Facebook and Instagram Ads, Display Advertising
Paid advertising or PPC (Pay Per Click) and Display advertising through channels such as Google and Facebook help you find the people in your target market and guide them to your website. Paid advertising is an effective way to immediately increase website traffic and leads and sales for the business.
With sophisticated reporting tools, you always know your return on ad spend (ROAS) and the cost per lead or sale for your investment online.
Pay Per Click (PPC) And Display Advertising Are Two Different Strategies
Where PPC targets keywords to get your business showing up in the top listings in SERPs (search engine result pages) and converting to leads, display advertising is a more passive approach.
Display ads appear on websites that your potential customers are browsing, with banner ads at the top, bottom or middle of the pages.
Display advertising encourages customers who have already shown an interest in your services to further consider your product.
Display ads may not immediately convert your prospect to a paying client, but they will recognise your brand and be more likely to buy from you down the track.
BlueMorph Media will help you with:
- A PPC and display ad strategy for the best possible ROA (return on ad spend)
- Setting up and managing online advertising campaigns
- Detailed reporting for results and performance (conversions, leads and ROAS)
- Channelling future spend to the most effective advertising channels
Book a free strategy call
Learn how paid advertising can help increase leads and sales for your business.
Did you know?
There are 1.9 billion active Facebook users daily and any given user is only 3.57 degrees of separation away from another user. In other words, we are closer than we may think online.
Google Ads state that the ROI is $2 for every $1 spent. People visiting your website through a paid ad are 50% more likely to convert to a lead than organic visitors.
Subscribe to our monthly newsletter for useful resources, eCommerce updates, marketing, and content tips
"*" indicates required fields