The Ballet Effect
Hello I’m Gina, owner and founder of BlueMorph Media. There’s an interesting story behind the ballet dancer who is my daughter, Helena. Helena was accepted into the Australian Ballet School in 2016. She moved from Adelaide to Melbourne to pursue her passion at 14 years old, leaving behind family and friends. It was a huge commitment and she is currently a student in her second to last year there.
As her mother, I was (quietly) amazed at the passion, commitment and determination she showed at pursuing her dream, one that is challenging and requires her ongoing commitment every day, at such as young age. Developing and growing a business requires the same fortitude and commitment so there are many analogies to draw between growing as a ballet dancer and growing a business.
But the story doesn’t end there. When Helena was a toddler, I purchased a frame with two blue butterflies that are still hanging in her bedroom today. This picture inspired me to choose a blue butterfly for my logo in 2016.
I began to research the blue butterfly to add content to my website (below) and it was only then that I discovered the species of the two butterflies hanging in Helena’s room are called the “Helena Morpho”!
So, the branding of BlueMorph Media was a series of synchronicities, artfully synergised by branding partner Arte Design & Communications.