Accounting and Finance businesses often grow by word of mouth, so why would they want marketing? Isn’t your website enough to confirm that you’re in business and doing just fine?
In today’s market, it’s not. Even if a potential new client has heard good things about your business, they’ll do their own research online. They’ll check your online channels for more insight into your business. About 90% of all research is done online before someone picks up the phone to call you.
If you want to attract quality clients and staff, keeping your online presence alive and well is essential. When your potential clients and future staff see that you are active online, sharing, educating and caring about your online presence, they are more likely to contact you.