We have been Developing Online Content Strategy for Businesses since 2010

At BlueMorph Media, we have a passion for facilitating the transformation of businesses from infant right through to well-established, balanced and productive entities, with a sound online content strategy. We like to use metaphors such as this and many others in our conversations with our clients, it helps us all to know where we are in the ever-evolving process of growing your business to maturity and beyond.

Every business has its own personal cycles, which we tune into and leverage for that cycle. Each content marketing strategy is created and implemented with this in mind.

These were the early days when “content marketing” and “content strategy” was still relatively unknown. Back then we were creating email newsletters, filming video blogs, developing blog content strategy, and sharing all of this on social media.

Although we did not know it at the time, we were creating a foundation for sound content strategy guidance introducing our willing clients to new and innovative ideas online.

Any business with a long-term future has been created with time, patience, passion and the willingness to continue making it better. This is not with one big event, it happens with a series of small events that eventually lead to a big impact. That’s why we are here. BlueMorph Media develops marketing strategy that thinks about the small things that make a big difference.

Why BlueMorph Media as our Name?

Much like the butterfly effect, small movements can create a large impact. The Blue Morpho butterfly is stunningly beautiful and has been an intriguing creature to humans for a long time. The blue in its wings is not actually blue pigment, it’s iridescence – which is an optical process where the precise angle of the diamond-like scales on their wings create different hues of blue.

The Blue Morpho can delicately flap its wings creating a refraction that can be seen a long way away. This both attracts attention and frightens off predators – a nice balance.

Its wings are blue on the top and brown underneath, so that as they fly they swap between being visible and invisible – these are good stealth tactics, just like any good content strategy campaign!

Call us today and let us help you find ways to flap those butterfly wings for great marketing effect. And if you’re still coming out of your cocoon, we will help make sure you thrive on the way out.

Gina Stamas – BlueMorph Media